Ruggero Chiminazzo · Senior retail and spatial designer

Retail design, technical drawing and rollout support

I am a senior retail and spatial designer based in Manchester, working freelance with design agencies, shopfitters and brand teams.

I work on store planning, technical drawing, design development and rollout, from early feasibility through to delivery.

My experience includes seven years designing and delivering stores for JD Sports and, most recently, international retail rollout at Clarks.

View services See selected work Check availability

Based in Manchester. Working remotely or on site across the UK and Europe.

Completed interior of the JD Makassar sports-retail store — Selected work · JD Makassar

Selected work

JD Sports · Makassar, Indonesia · 2024

JD Makassar

Lead Spatial Designer, within the wider international project team

Completed store · rollout

A large-format JD Sports store in Indonesia. I led the spatial design and supported the rollout, developing the customer flow, product density and visibility while adapting JD standards to the site and regional delivery requirements.

Principal entrance and shopfront of the completed JD Makassar store

Wide interior view showing circulation and footwear zoning

Modular footwear and accessories display

Contribution

Space planning and circulation
Shopfront and facade coordination
Category zoning and merchandise density
Application of global standards
Coordination with regional delivery teams

Credit: Photography courtesy of JD Sports Fashion plc.

JD Sports · Leiden, Netherlands · 2024

JD Leiden

Lead Spatial Designer, within the wider delivery team

Multi-level store · rollout

A three-level JD Sports store in the Netherlands. I developed the spatial design, shopfront and rollout information across the three trading floors, working within the global JD standards.

Completed shopfront of the JD Leiden multi-level sports retail store

Wide floor overview showing customer flow

Contribution

Multi-level space planning
Technical drawings and CAD coordination
Shopfront development
Signage and wayfinding coordination
Application of global standards

Credit: Photography courtesy of JD Sports Fashion plc.

Replay Fashion Box · Milan · 2014

Replay Milano Temporary

Spatial concept, layout, 3D development and visualisation

Temporary store · concept to build

A temporary Replay store built around reused furniture, exposed structures and theatrical lighting.

Replay Milano Temporary spatial concept visualisation showing the stage-like retail environment

Replay Milano Temporary during construction with exposed timber and truss structures

Completed Replay Milano Temporary interior with theatrical lighting and reused fixtures

Completed Replay Milano Temporary store showing the finished customer environment

Contribution

Spatial concept and layout
SketchUp modelling and 3D development
Visual development
Reuse of existing furniture
Project photography

Credit: Replay Fashion Box. Project photography by Ruggero Chiminazzo.

Clarks · 2025

Clarks Cloudsteppers Retail Concept

Spatial Design and Concept Development Lead

Concept development · 3D

An adaptable footwear retail concept for Clarks. I used scale-accurate SketchUp models to develop zoning, product density, sightlines and customer flow before the system was prepared for rollout.

Complete shopfront visualisation for the Clarks Cloudsteppers retail concept

Wide interior system-validation view for the Clarks Cloudsteppers retail concept

Frontal interior and fixture-density study for the Clarks Cloudsteppers retail concept

Oblique Clarks Cloudsteppers view testing sightlines and customer flow

Contribution

Concept development
Full-store spatial design
Scale-accurate SketchUp visualisation
Zoning, density and sightline testing
Rollout system validation

Credit: Clarks. Visualisations produced by Ruggero Chiminazzo.

Replay Fashion Box · Antwerp · 2016

Replay Antwerp Flagship

Lead Spatial Designer, external consultant to Replay Fashion Box

Flagship · fixture system

A multi-level Replay flagship within an existing building. I developed the spatial design and integrated a modular steel-and-wood fixture system across the store.

Replay Antwerp entrance, stair and industrial display elements

Replay Antwerp completed interior and merchandising hierarchy

Replay Antwerp stair and double-height spatial relationship

Replay Antwerp modular illuminated product-display system

Contribution

Spatial concept and design development
Modular fixture-system integration
Circulation and visual hierarchy
Material and detail development
Coordination with the client and delivery team

Credit: Replay Fashion Box.

Services

Store rollout and site adaptation

Site surveys, test fits and rollout drawings for new locations.

Space planning

Layouts, customer flow, zoning and fixture planning.

Technical drawing

GAs, setting-out plans, RCPs, elevations and details in AutoCAD.

Fixture and furniture design

Fixture layouts, systems and details coordinated with suppliers.

SketchUp modelling and visualisation

Scale-accurate models used to review layouts, sightlines and shopfronts.

Site and delivery support

Contractor coordination, site visits, snagging and handover.

All services →

Experience

My retail experience includes more than 200 JD Sports stores across the UK, Europe, the US and South East Asia, more than 30 Clarks stores across several regions, and around 80 Replay stores in Europe and Asia, including 12 flagships.

I have worked across international rollout programmes, adapting brand standards to different sites and coordinating with internal and external delivery teams.

200+JD Sports stores

30+Clarks stores

~80Replay stores

Software

AutoCAD
SketchUp
Affinity Studio
Photoshop
InDesign
Illustrator

Available for freelance work

Send a short outline of the project, including its stage, location, deadlines and what you need. I will reply with my availability.

Email RC Studio

Emailrc@rcstudio.co.uk ↗Phone+44 7743 244376 ↗ProfileLinkedIn ↗ExperienceDownload current CV (PDF) ↓